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Logo Design Articles

The "Right" Logo

Colleen Ryan; Logotype, commonly know as a logo, is a design, a graphic representation/image/trademark symbolizing one?s organization. Designed for instant identification, a logo can appear on company letterhead, advertising material and signs as an emblem by way of which the organization can easily be recognized. {Read Full Article}

Logo Design Facts

Vukan Karadzic; A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. {Read Full Article}

Simple Lines and Shapes For Your Logo Design

Granny's Mettle; Geometric designs come in all shapes and sizes? and lines. You can create your logo design or customize your illustration by using simple lines and shapes to create your very own unique image. {Read Full Article}

Branding: It's More Than a Logo

Julie Chance; How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key. {Read Full Article}

No Logo? Launching a Business Without a Logo Can Sabotage You

Erin Ferree; Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally ?until [they] got a few clients? or ?until [they] get started.? Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients more difficult, and may result in a business that will not succeed. {Read Full Article}

Why Small Businesses Need Both A Logo And An Identity System

Erin Ferree; Experts urge small business owners to ?brand? their business ? to use a logo and a set of consistent marketing materials. But, they rarely go into the reasons behind this advice. Here?s a list of some of the benefits to having a professionally designed logo and marketing package. {Read Full Article}

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