Recommended Design Books

A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.

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There have been plenty of books written on logo design, but few are devoted exclusively to designing logos for small businesses—the largest sector of the business economy.

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Designers help companies choose how they want to be represented in their business collateral-do they want bright orange, splashy stationery to express their energetic business practices? Do they want a conservative typeface to show they are an established, credible corporate presence?

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The latest addition to the Trademarks series catches the wave of today's craze for the look of the sixties and seventies. Bursting with vibrant color and imagination, advertising art made a dramatic leap in maturity as it soared into the free love and "me" decades.

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This fourth collection of the world's best letterhead and logo design showcases the most elemental--and popular--areas of graphic design today. Each featured letterhead and logo design was selected for its creativity and effectiveness.

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