A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.
There have been plenty of books written on logo design, but few are devoted exclusively to designing logos for small businesses—the largest sector of the business economy.
Designers help companies choose how they want to be represented in their business collateral-do they want bright orange, splashy stationery to express their energetic business practices? Do they want a conservative typeface to show they are an established, credible corporate presence?
The latest addition to the Trademarks series catches the wave of today's craze for the look of the sixties and seventies. Bursting with vibrant color and imagination, advertising art made a dramatic leap in maturity as it soared into the free love and "me" decades.
This fourth collection of the world's best letterhead and logo design showcases the most elemental--and popular--areas of graphic design today. Each featured letterhead and logo design was selected for its creativity and effectiveness.