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Logo Design for Small Business 2

Logo Design for Small Business 2

Editor rating: 8 out of 9

There have been plenty of books written on logo design, but few are devoted exclusively to designing logos for small businesses—the largest sector of the business economy.

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Identity Solutions: How to Create Effective Brands With Letterheads, Logos and Business Cards

Identity Solutions: How to Create Effective Brands With Letterheads, Logos and Business Cards

Editor rating: 8 out of 9

Designers help companies choose how they want to be represented in their business collateral-do they want bright orange, splashy stationery to express their energetic business practices? Do they want a conservative typeface to show they are an established, credible corporate presence?

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Trademarks of the '60s & '70s

Trademarks of the '60s & '70s

Editor rating: 8 out of 9

The latest addition to the Trademarks series catches the wave of today's craze for the look of the sixties and seventies. Bursting with vibrant color and imagination, advertising art made a dramatic leap in maturity as it soared into the free love and "me" decades.

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Letterhead & Logo Design 4

Letterhead & Logo Design 4

Editor rating: 8 out of 9

This fourth collection of the world's best letterhead and logo design showcases the most elemental--and popular--areas of graphic design today. Each featured letterhead and logo design was selected for its creativity and effectiveness.

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Logos Redesigned: How 200 Companies Successfully Changed Their Image

Logos Redesigned: How 200 Companies Successfully Changed Their Image

Editor rating: 8 out of 9

A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.

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Branding through Logo Design

Harris Jhosta
The preliminary lack of customers and abrupt cash flows often causes new small business owners to put off designing a well made logo and promotion resources professionally "until they achieve a clientele" or "unless they get themselves started". Unluckily, designing their own promotion materials when they initiate their businesses instead of having them professionally produced will make getting those early clients more difficult and may outcome in a business that will not be successful. {Read Full Article}