Liz Jackson; You have one chance to make a first impression. Potential customers will form an opinion of a business within seconds. A company?s logo is therefore extremely influential, as it is almost always the first thing a customer will see. In addition, once a customer becomes familiar with a business, the company?s logo will always be associated with that company name, and in turn, the company name will be associated with the logo. For these reasons, a considerable amount of thought should go into choosing a logo. {Read Full Article}